INNOVATION DEVELOPMENT IS

Innovation Development is fundamentally broken!

Why? Because more than 90%...

Of all new products fail....

When brought to market.

"Lars, that's normal, you can't change that?!"

Wrong

I won't accept that.

"But, what do you want to do about it?!"

Less than you think.

Hah?

Instead of Investing months & millions

We suggest: less is more!

Invest one week only.

Build the product vision and go out to the market...

to test if there are real buying customers*

But Lars, in our industry this is simply not possible??!

I hear that all the time...

But then again, we give it a try and guess what?

we haven't found a single industry...

where it doesn't work!

"But Lars, believe me - our topic is so specific and different!!"

That's what they all told me upfront...

Again and again

Let me ask you a question:

Sure, What is it Lars?!

What would you do instead?

we already have quite a good innovation strategy!

But still 90% failure right?

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