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LET'S TALK ABOUT INNOVATION AND ADDED VALUE...
IS IT ABOUT MONEY? HONESTLY? YES.
BECAUSE THERE AIN'T NO SUCH THING...
AS A FREE LUNCH.
BECAUSE INNOVATION ALSO NEEDS MONEY TO FEED ITSELF.
MONEY FROM THE PROFIT YOU MAKE.
MAKING MONEY DOESN'T WORK AS A SOLE DRIVER FOR INNOVATION THOUGH.
SO LET'S LOOK AT THE ADDED VALUE FOR YOU AS A COMPANY.
THE GREAT PEOPLE YOU ATTRACT...
ALL THOSE HAPPY CUSTOMERS WHOSE DESIRES YOU MEET...
WHOSE NEEDS YOU FULFILL...
WHOSE GAMES YOU CHANGE.
WHAT ABOUT SHAPING THE FUTURE?
WHAT ABOUT THOSE ADDED VALUES?
AREN'T THEY WHAT MAKES INNOVATION REALLY VALUABLE?