WANT TO SEE ME HAPPY

want to see me happy?
well, it's not that difficult.
please just don't...
overload me...
with tons of fancy features...
i don't need.
with mountains of information...
i don't want to climb.
give me what i need.
tell me how it's going to...
solve my problem and...
contribute to my growth.
you don't have to tell me a lot.
just tell me what i need and want to hear.
please don't bother me...
telling me how great you and your products are.
please value my time.
so whether you are a designer...
a manufacturer...
or a marketer...
your customers will be grateful if you...
keep it short & simple.