Hans Müller is the reincarnation of a brand that is more than 100 years old. Beer specialties brewed in artisan art.
Task & solution:
Granny & Smith enabled the company to position itself on the market in a high-quality and exclusive manner with the aid of an innovation promotion program by NBank / KfW. Long before the first Craft beers have been published in the German market at all, Granny & Smith has developed a beer that used as positioning “handmade" as "Craft". Here, we developed the complete corporate identity, including brand positioning, logo, website, packaging design, etc., and placed it successfully on the market.
Digitization Corporate Identity
Innovation promotion, consulting, positioning, strategy, corporate identity, online marketing