We often get asked why we don't rely on the Lean-Startup method anymore. We will show you why
Basically, a Design Sprint with its "no-device rule" is more like a workshop. Fun, but with no real outcome that you can test with real customers.Contact Us
Even the Lean-Startup method takes way too much time before a product is brought to market. This is also due to the use of MVPs – instead of MMPs – and the graduate rolling out of product features. He consequence? A continuous iteration loop.
OUR SOLUTIONHaving customers interact as early as possible with an as realistic as possible vision of a product, i.e. an MMP. This includes a website with a photo-realistic product, where there is actually a "Buy" button. And that’s how you will know whether there is a market for your product without spending lots of time or money.
Unlike the Lean-Startup method, the INNOWEEK® will provide you in the fastest possible way with the information you need to know whether the market needs or wants what you are going to build. This will save you a lot of time and money, while preventing you from building something that no one wants to buy.
You got a better understanding of your idea due to some focus group testings with a prototype
Your product is ALIVE in the market and you can recieve real feedback from buyers
You build a first vision of your product with features being gradually rolled out. That means several MVPs, several testings before customers actually see what you are going to build.
Your product vision is ALIVE in the market and you can receive real feedback from buyers for what you are actually going to build – straight away.
Although the Lean-Startup helped to improve the innovation process, it is still too slow. We tried that in our agency, but most projects still took around 100 days, which was still too long. For customer wants and needs may have changed by the time an innovation is launched. The INNOWEEK® approach delivers in fact fast and concrete results, because by the end of the week, there won’t be just a minimalist visualization of an idea, i.e. an MVP, but also, for example, a website with a photo-realistic product, where there is actually a "Buy" button and compelling online campaigns so that you can test with real buying customers. In addition, 3D printing may be used to produce prototypes that test customers can really interact with - a far cry from traditional MVPs.So the focus of the INNOWEEK® is not just understanding the target audience and defining a solution around their wants and needs, but testingthe marketability or better: market acceptance of a product or service, with the help of a tangible and as realistic as possible product vision. This is the only way to get meaningful and valid test results based on feedback from the market, in order to know whether a product should be developed and whether it needs investment into a production facility or not – i.e. whether there is a real need.
They both start with an idea and focus on customers’ wants and needs. However, while the Lean-Startup Method may end up in a constant iteration loop, the aim of the INNOWEEK® approach is to build and test an as much realistic as possible version of your product vision, i.e. MMP, by the end of a week and bring it to market.
In contrast to the Lean-Startup Method, the INNOWEEK® approach won’t lead to the whole process beginning from scratch, but to using the feedback given by real customers to iterate and build the final product. It is more like fail fast and fail cheap than fail often. Because if it is obviousthat customers don’t like what you want to build, the whole product idea may be discarded – not after months or even years, but after a couple of weeks
This way to develop innovations and bring them to market will save you a lot of time and money by accelerating the process while getting real customer feedback before you build something nobody wants.
We will help you create, develop and test all your ideas within just one week – no matter how daring or crazy they are.Contact Us