The traditional way of innovation development is fundamentally broken.
The average development time for new products in fast-moving consumer goods today is 15-22 months.
Summed up: Extremely high costs, slow processes and no active involvement of real customers leads to very high flop rates.
Complex products and services even require significantly longer intervals. Nevertheless, 90% of all new product launches fail.
What is even worse, a large part of the actual innovation potential and ideas in companies never sees the light of day.
INNOWEEK® is the established solution to quickly deliver validated results for your innovation project.
Never has it been possible to provide validated results within such a short time. Together with our clients we work in highly concentrated, extremely short and intensive work phases with a clear goal: Finding that next breakthrough innovation.
Instead of spending months in meetings and discussions, we focus our work on maximizing benefits and concrete output.
We were the first to combine short innovation sprints with a rapid-fire approach to beat failure rate with statistics.
Working that way does not only lead to maximum team motivation and personal commitment, but also to exceptional results.
Furthermore, it can significantly reduce the flop rate of your innovation projects. With repeated application, there is up to a 90% statistical probability of identifying at least one breakthrough.
Seven out of nine of the most innovative companies in Germany have already worked with Granny&Smith that way.
From idea to market in a single week - each month, new business ideas are launched and tested. A speed that is becoming increasingly necessary today and the key to competitive advantage.
In order to create real added value for our clients, we focus on delivering concrete results:
tangible prototypes, testable products, measurable services, understandable processes and their successful market introduction, instead of one-hundred-page concept papers and theoretical essays.
Combining the best of both worlds: Develop new products in record time and validate them immediately in the market, which, if successful, are then scaled up on a large scale in cooperation with our customers.
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Combining the best of both worlds: Develop new products in record time and validate them immediately in the market, which, if successful, are then scaled up on a large scale in cooperation with corporations.
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Combining the best of both worlds: Develop new products in record time and validate them immediately in the market, which, if successful, are then scaled up on a large scale in cooperation with corporations.
List of available roomsA lot, but the answer depends on YOUR IDEA. Every project is completely different because no two ideas are the same - even if they are built in the same industry. The Innoweeks all have in common that you have an idea and want to bring it to the market in the fastest way possible.
We had phenomenal Innoweeks where we were able to build a new innovative product and set up the whole company, gave it a name, a corporate identity, a campaign, built a website, and so on. In other Innoweeks, we were happy to create a first User Interface prototype for a new software product (heck, that thing was complicated).
The key takeaway here is that we know that one size DOES NOT fit all, which is why we curate custom strategies for each of our clients to provide their exact needs. Our goal is to skyrocket their product and services into the stratosphere, and we'll do whatever it takes to achieve that goal.
Why is water wet? No, seriously: don’t take our word for it. Here are the numbers. Decide for yourself.
Here are the facts:
- 7 out of 9 of the most innovative German companies have built their products together with Granny&Smith (*Study Boston Consulting Group „The Most Innovative Companies”)
- We've been working for some of the well-known brands in the world like IKEA, IBM, Porsche and many more.
- 38 patents created for our customers (they always belong to them, after we've done a joint Innoweek!)
- Over 700 Innovation projects accomplished
- We have been 20 Years at the market (and we are willing to do another 15 Years)
Statistics instead of guesswork. Even if we are still facing a 90% failure rate like many others (and we believe we have become definitely better than most others out there), we can outperform those statistics through rapid experimentation. What does that mean? Instead of going all-in on one major project, we don’t put all our eggs in one basket; instead, we tackle one initiative at a time. And here’s the interesting part: statistically, the chances of achieving our goal rise to 90% after 21 attempts. This is the foundation of our new approach. Across 21 innovation sprints, there is up to a 90% chance of identifying at least one breakthrough.
For far too long, we have watched millions and years being burned on things that were absolutely unnecessary.
That's why we no longer take part in this guessing game of whether your innovation idea is good or bad.
Instead, we build tangible product visions and bring them to market in record time so that the results can speak for themselves.
We no longer believe that innovation experts have a magic glass ball and can develop everything in advance. We let the market speak and only if it says YES do we go into further investments.
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