allianz

Insurance customers were changing faster than traditional insurance structures could react.

A 100-year-old product-driven organization needed a new way to launch market-relevant business models without being slowed down by legacy processes.

Granny&Smith helped Allianz launch Advania as a startup-driven business model inside the group.

The goal was not another innovation project, but a real venture aligned with customer demand, broker needs and the strategic future of the parent company.

Advania became profitable from day one and was quickly overwhelmed with inquiries.

The venture proved that the demand had already existed — the market was simply waiting for someone to build the right structure.