[Problem]
The group headquarters faced the challenge of launching a startup within a traditional structure that is often resistant to innovation.
As competition grew, customers wanted new products, prompting the need for a solution to meet evolving demands.
[Solution]
Granny&Smith was tasked with turning this challenge into reality, launching a new startup named Advania in just one month.
We aligned the new business with the group’s strategy, ensuring it met current market demands while integrating with the company's future vision.
[result]
Advania was profitable from day one, quickly overwhelmed with inquiries.
Its success showed the solution was overdue, especially for Allianz brokers who struggled to meet customer demands, enhancing satisfaction while aligning with the parent company's strategy.
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