VILSA
GROUP

How We Built a Custom Startup Studio to Accelerate Food & Beverage Innovation

[Problem]

The food and beverage industry faces challenges in adapting to market demands and sustainability regulations. Many startups struggle to scale their innovative ideas amidst these complexities.
There's a need for organizations that offer not just financial support, but also industry knowledge and networks for sustainable growth.

[Solution]

Greenrock, the innovation hub of the Vilsa Group, was established to tackle these challenges.
Leveraging over a century of experience, Greenrock merges market expertise with impact investments to foster growth in the food and beverage sector, partnering with the Granny&Smith Innolab.

[result]

Greenrock, in partnership with Granny&Smith, achieved breakthrough speed while dramatically reducing risk - delivering promising startup developments in less than three months.
This collaboration demonstrates how the right partnership can accelerate transformative ventures at unprecedented pace.