VILSA
GROUP

Food and beverage markets are changing under pressure from new consumer behavior, regulation and the need for faster venture creation.

For established brands, the challenge is no longer just product innovation — it is building a repeatable system for new business creation.

Together with the Vilsa Group, Granny&Smith developed Greenrock — a startup studio and venture platform for the next generation of food and beverage companies.

The model combined Vilsa’s industry infrastructure with Granny&Smith’s company-building methodology.

Greenrock enabled promising startup developments in less than three months while dramatically reducing early-stage risk.

The result: a faster, sharper and more systematic way to create new ventures inside a traditional industry.