The automotive market has been changing at increasing speed: from a product to a service market.
When we talk about the automotive industry today, it’s about a digital mobility industry.
Our customers realized this early on and we helped them build products no one in that industry would have imagine to become a reality.
The transition of this billion-dollar market is unstoppable, and we a here to help our customers create innovative services, products, and business models that no one has seen before.
And that’s how BMW and we created the first tangible vision of a car computer over a decade ago – at a time when nobody would believe something like that was possible.
The idea was: bringing the Internet into the car.
The idea of personal radio, a computer-supported, personalized radio system, was not only to significantly increase comfort and safety – it also marked the beginning of an entirely new era.
This led to groundbreaking products, such as eCall - a fully automatic accident emergency call system.
Since the presentation of the product vision at the IAA more than ten years ago, numerous lives have been saved with this system's help. Since mid-2018, eCall has even become mandatory for every new car in Europe. We are very proud of having contributed to such a valuable innovation.
However, the Internet the car was only the first step for us, which immediately led to further questions like: "What will happen if we connect vehicles via the Internet to servers with unlimited computing power?
The idea of the Smart Car Connector was born. Together with IBM, we helped them turn that vision into reality and only a short time later, presented the first "intelligent cloud-based navigation system" at CES in Las Vegas as the first automotive use case at a consumer electronics show ever!
But there was no reason for us to rest. It was too obvious to us that with future generations, the desire to own a car would be increasingly replaced by a new need for mobility. That's why we also supported the Volkswagen Group in transforming itself from one of the world's leading automobile manufacturers into the leading mobility provider. Together we also paved the way for the Group's new mobility brand: MOIA.
Last but not least, we supported the city of Hamburg and the Volkswagen Group in making "autonomous driving" a reality on German roads.
But our story does not end here. We are currently using our knowledge and experience to develop a concept that will (hopefully) once again disrupt the future of mobility.
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