INNOLAB-
AS-A-SERVICE

With our Innolab-as-a-Service approach, we increase the chance of your venture succeeding drastically by enabling you with an innovation ecosystem consisting of creative rooms, profound knowledge, and proven methods provided by one of the leading innovation labs in Germany.

EVERYBODY WANTS INNOVATION*

*98% say that Innovation is currently urgently needed (MIRO Study 2023)

98%

BUT ONLY 6%

are satisfied with their Innovation performance*

*Mc Kinsey Global Study

THE 
PROBLEM

HIGH COSTS HIGH RISK LOW OUTPUT

BUT ONLY 6%

are satisfied with their Innovation performance*

*Mc Kinsey Global Study

INNOLAB
AS-A-SERVICE

We enable you with our turnkey innovation ecosystem - no investment needed.

OUR APPROACH

After more than 15 years of developing innovations, you get to a point where you realize that strategy and theory are nothing more than guesswork.

It’s rapid execution and testing with real buying customers that show you the path to success. Nothing else.

DIPL.-ING.
LARS BEHRENDT
CEO GRANNY&SMITH

30%

HIGHER SUCCESS RATE*

*30% higher success rates for Ventures/ Startups that are supported by a professional startup studio (Big Startup Studios Research 2023)

3-4x

INVESTMENT MULTIPLIER

*Big Startup Studios Research 2023

354%

HIGHER PROBABILITY OF A UNICORN RATING

*Big Startup Studios Research 2023

50%

of Startups supported by PROFESSIONAL PARTNERS reach the next financing round 50% faster*

*Big Startup Studios Research 2023

72%

OF VENTURES BACKED BY PROFESSIONAL PARTNERS REACH NEXT FINANCING ROUND WITHIN 2 YEARS

* Global Startup Studio Network

Unleashing innovation through risk intelligence.

Every idea we work on sounds good at first. But nine out of ten aren't.

We know this because we track it. We benchmark every idea with our One-Week-Only approach and with real buying customers to determine if it's worth our time — and yours.

  • NO RISK - CAN BE TERMINATED MONTHLY
  • LOW COST - A FRACTION OF THE USUAL COSTS
  • HIGH OUTPUT - EFFICIENT DUE TO AN ESTABLISHED FRAMEWORK

GETTING
SH*T DONE!

FINANCE
ENGINEERING
DESIGN
LEGAL
RECRUTING
hr
Operations
it

Our Innolab offers operational support to take your company to the next level. With GRANNY&SMITH's Growth Services and our VC Network, we can provide selectively needed expertise that other startups do not have.

Together, we build the right product and focus on rapid market success, while preparing the organization for future scaling.

WHY OUR APPROACH WORKS?

Building successful innovations is hard. Really hard. It requires domain expertise, outstanding talent, great execution, a joint vision, and a little luck. It also needs the almighty great idea.

Our team has developed a groundbreaking approach to rapidly validate, refine, and build new businesses.

  • KNOW-HOW - 15 YEARS IN THE INNOVATION BUSINESS
  • READY TO INNOVATE, FULLY EQUIPPED LABS
  • REVOLUTIONARY MARKET-VALIDATION APPROACH
  • RECOGNITION & COMMUNITY - DUE TO OUR NETWORK & VISIBILITY

HOW IT WORKS

In our Innovators Bootcamp, we push the teams for one week per month within a joint Innoweek approach.

An INNOWEEK®  is a highly intensive one-week work phase aimed at solving a customer's problem.

In most companies, too much emphasis is placed on extensive analyses. 100-page concept papers are produced at a time when there is no validated information at all.

Our INNOWEEK® is the proven solution to tackle this problem. Developing, testing, and iteratively improving quickly tangible solutions. We support our partners in developing and implementing concepts, prototypes or products and go to market within record time.

In this case, we ensure the progress and an ongoing focus on customer centricity.

Innoweek VS Usual approach

WHAT YOU GET

Membership benefits of the Granny&Smith Innolab include access to meeting rooms, event space, and creative spaces for prototyping, videoproduction, photo shootings or podcasting.

Dedicated creative studio workspaces are available, along with PR partnerships, social media content creation, and talent recruitment.

Additionally, there are opportunities for joint startup acquisitions, access to our investor network, and the right to use brands, photos, and the Kaiserliche Post as your official Innovation Lab.

And, of course, we can provide you with our innovation expert team to make your ideas become a reality.

DIPL.-ING.
LARS BEHRENDT
CEO GRANNY&SMITH

INNOLAB
PARTNER

Co-innovation is the future. The Innolab Membership is our entry-level product. New ways of working, inspiring spaces and selected expert support if needed.

€ 970/mo

€ 1.700

APPLY NOW
  • MEMBERSHIP INNOLAB COMMUNITY
  • EXCLUSIVE EVENT & COMMUNITY ACCESS
  • 2 X INNOLAB WORK SPACES
  • 2 X MEETING ROOMS PER MONTH
  • 1 X EVENT SPACE PER MONTH
  • 1 X CREATIVE SPACE PER MONTH (VIDEO/FOTO/PODCASTING)
  • FULL ACCESS TO PROTOTYPING LAB
  • FURTHER ACCESS TO MEETING ROOMS / EVENT SPACE FOR 30% OFF

INNOLAB
STUDIO

2 SlOTS
LEFT FOR
2025

For all those who want to work in an inspiring environment with a dedicated creative studio provided and selected expert support if needed. This space is suitable for a group of 4 to 5 individuals.

€ 2.490/mo

€ 4.290

APPLY NOW
  • MEMBERSHIP INNOLAB COMMUNITY
  • EXCLUSIVE EVENT & COMMUNITY ACCESS
  • DEDICATED CREATIVE STUDIO WITH 4-5 WORKSPACES
  • FULL ACCESS TO MEETING ROOMS / EVENT SPACE
  • FULL ACCESS TO CREATIVE SPACE (VIDEO/FOTO/PODCASTING)
  • FULL ACCESS TO PROTOTYPING LAB
  • PR PARTNERSHIP & OFFICIAL USE OF ALL PRESS MATERIAL
  • THE RIGHT TO USE BRANDS / PHOTOS: KAISERLICHE POST, INNOLAB & GRANNY&SMITH
  • ACCESS TO INNOVATORS ACADEMY AND INNOWEEK FRAMEWORK
  • ADDITIONAL EXPERT SUPPORT ON DEMAND

INNOLAB
PREMIUM

we cater
to a
SELECTED client base
ONLY.

Our Innovation-as-a-Service flagship offer. You get access not only to all resources but also to joint cooperations to actively bring your ideas to market, search for new talents and startups with the help of our network, know-how and visibility.

LET'S TALK

APPLY NOW
  • MEMBERSHIP INNOLAB COMMUNITY
  • EXCLUSIVE EVENT & COMMUNITY ACCESS
  • DEDICATED CREATIVE STUDIO WITH 4-5 WORKSPACES
  • FULL ACCESS TO MEETING ROOMS / EVENT SPACE
  • FULL ACCESS TO CREATIVE SPACE (VIDEO/FOTO/PODCASTING)
  • FULL ACCESS TO PROTOTYPING LAB
  • PR PARTNERSHIP & OFFICIAL USE OF ALL PRESS MATERIAL
  • ACTIVE JOINT STARTUP/VC/CUSTOMER ACQUISITIONS
  • JOINT SOCIAL MEDIA CONTENT CREATION & POSTING
  • THE RIGHT TO USE BRANDS/PHOTOS: KAISERLICHE POST, INNOLAB & GRANNY&SMITH
  • ACCESS TO INNOVATORS ACADEMY AND INNOWEEK FRAMEWORK
  • INDIVIDUAL EXPERT SUPPORT ON DEMAND

DE-RISKING INNOVATION

Don't invest years in SETTING UP your own resources, rooms and infrastructure

Join our Innolab partnership and unlock your Innovation potential:

  • 80% revenue growth*
  • 84% new customers*
  • 82% attraction and retention of  skilled employees*
DIPL.-ING.
LARS BEHRENDT
CEO GRANNY&SMITH

THE SMALL PRINT WHAT YOU CAN GET

For Corporates / VCs

  • Get your hands on new technologies and startups before they hit the market.
  • Learn how to create an innovative culture through workshops, seminars and joint projects.
  • Attend networking events to meet other companies, startups and experts
  • Use our research and development resources for your personalized innovation labs to boost your project.
  • We can assist you in creating a strategy to collaborate with startups and invest in them.
  • Get expert advice on how to develop innovation strategies and processes to stay ahead of the competition.
  • We can help you make prototypes and develop products from start to finish within the shortest time possible.

For Startups

  • You'll get a chance to meet cool industry people and investors who can help you grow your business.
  • You'll have access to experts in different areas like design, engineering, marketing, and tech who can give you some great advice and support.
  • You might even get some funding to help you grow your startup faster.
  • You'll get some office space, labs, and equipment that you can use to build your company.
  • We'll help you figure out how to sell your product idea.
  • And last but not least, you'll go to some cool events where you can meet other cool people and get some extra training.

The Innolab assets

  • Creative & inspiring rooms individually customizable to your needs
  • Kaisersaal – main workshop room
  • Cozy meeting rooms & lounge
  • Co-Innovation work space
  • Video/photo/podcast studio
  • Prototyping workshop & 3D printer
  • High-tech wifi & state-of-the-art technology
  • Digital access system
  • Digital booking system
  • Kitchen use included
  • Free coffee, water, etc.
  • Toilets incl. cleaning services
  • In-house catering & bar

OPTIONAL SERVICES

You need temporary and optional support from the Granny&Smith team? Here you go.

NO BULLSH*T. NO DRAMA. RESULTS ONLY.

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