McDonald's is yellow/red, Facebook and Deutsche Bank are blue. This refers to the corporate design of those companies. Corporate design is a part of corporate identity (CI) and responsible for the visual appearance of a company. It ensures a uniform appearance and strengthens the identity of the brand. In this article, we explain which components make up corporate design and how a professional corporate design agency can help you.
As mentioned above, corporate design includes all the actions that contribute to the development of the visual image of an organization. Traditionally, corporate design is composed of the following elements:
Logo & Signet - the logo is the center of corporate design. It should be unique and have a high recognition value. It must also reflect the values and philosophy of a company. Today, purely typographic logos are often supplemented by a signet to emphasize uniqueness.
Typography - preferably, for this fonts are used that either have a highly independent character or were exclusively made for the company by a corporate design agency in order to stand out from the crowd.
Color psychology - colors are also an important part of corporate design. Usually 2-5 colors are used, which fit the company and ideally reflect the corporate culture.
Imagery - the images that a company uses are also of great relevance. These should be meaningful and convey directly what the company stands for and what services it offers. In addition, the images used should evoke positive associations with the company. These elements are implemented by a corporate design agency in classic print media as well as online and social media. These elements can be found e.g. on the website, in brochures, flyers or products.
We always start with an analysis of the company's current situation. The corporate design agency examines the company's philosophy and values and takes a close look at the competitive situation. The findings form the basis for the development of an individual corporate design, while the focus is on individuality because the appearance of the brand should be remembered and its strengths emphasized. In addition, a corporate design agency always works in a customer centric way. For example, a playful font may be a good fit for a young start-up. However, this typeface would not work for a renowned management consultancy. Therefore, one should always pay attention to the specifics of each company and its associated industry.
Corporate design is more than just nice design, because it pursues some important goals.
The customer is always in the center of attention. Therefore, it is important that the corporate design agency can put itself in the shoes of a client.
Basically, corporate design has 2 overarching goals:
1: Build trust with potential customers
2: Turn prospects into customers
The visual appearance of a company has a lasting influence on the buying decision of a potential customer. It often depends on the impression they get from the company whether a customer decides for or against a company.
So if you are interested in boosting your sales - no matter how small the company - you cannot avoid investing money or time in a corporate design or a corporate design agency in order to gain a position in the market. The higher the recognition value of the brand, the higher its awareness. A high level of recognition ultimately leads to more sales and thus more turnover.
A corporate design agency helps you visually express your company's image and values. Uniform design stands for continuity and gives you credibility and trust from your target audience. A high recognition value also ensures a high level of awareness and ultimately more sales. Uniform design helps distinguish your company from competitors. Moreover, your company gets its own personality and a certain independence. It also appears more professional to your target group, your employees, and other stakeholders.
If you are looking for an experienced as well as innovative corporate design agency, feel free to contact us.
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