I NEVER WANTED THIS

i never wanted this.
you did, because in our market survey...
three years ago you said...
but that's a thing of the past.
so much has happened since then.
does that ring a bell?
if you think about yourself...
have your wants and needs never changed?
they certainly have.
so why wonder why so many product launches fail...
due to time overruns...
and just because people don't want or need a product anymore?
what can be done to avoid this?
hurry up.
create a prototype.
show-don't tell.
get real feedback...
to finally build a product...
your customers will buy and love.


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