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innovation is 65% products and the tech.
that's at least the result of our poll.
what about invisible innovation though?
what about innovative approaches that help...
better your brand experience...
improve your processes like recruiting...
your marketing strategy?
the problem of invisible innovation...
is that it's very often over - shadowed by...
the visible one...
which gets you wows and ahs.
but just because you don't see something...
it doesn't mean it's not important.
or doesn't happen.
in fact, it occurs very often that...
product innovation fails...
in the absence of invisible innovation.
that's why they should...
go hand in hand.