“NOBODY GETS FIRED FOR BUYING IBM.“

nobody gets fired for...
buying ibm.
ibm is the safe bet.
with ibm you can't go wrong.
but why?
ibm was known for just doing projects...
they believed would meet their customers expectations.
so it was a widespread belief that going for ibm...
was equal to zero risk of failure.
and if you failed it was not because you bought ibm.
if you look upon ibm as a metaphor for risk-free innovation....
we must disappoint you.
it doesn't exist.
and it never did.
innovation means heading into the unknown.
that can't be free of risk.
but it is full of opportunities.
there has never been safe way to innovation success.
and today, even the safe bet...
won't save you.
there are too many people out there...
who want to make impact...
who want to shape the future.
who are ready to risks.
and there may be times you will get fired from buying ibm.