THE NO-BRAINER PARADOX IN INNOVATION
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Read transcription text
the no brainer paradox in innovation
come on that's a no brainer.
which of us has never heard these words?
people saying everything's so easy peasy.
people knowing everything so well...
theoretically.
for when it comes to implementing...
what they know so well about...
they do: nothing.
me? first mover? no way.
that's how no brainers become...
mission impossible even to the smartest.
so don't believe everything...
people say about no brainers.
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