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WHY INNOVATORS NEEDS STORY TELLERS...
FROM THE VERY FIRST MOMENT.
YOU WANT YOUR CUSTOMER TO START A JOURNEY...
WITH YOUR PRODUCT, RIGHT?
WHERE DO YOU WANT THEM TO GO?
WHAT DO YOU WANT THEM TO EXPERIENCE?
WHAT PROBLEM IS YOUR PRODUCT...
GOING TO SOLVE IT FOR THEM?
THINKING ABOUT THE STORY YOU WANT TO TELL...
CAN BE OF GREAT VALUE...
FOR THE INNOVATION PROCESS ITSELF.
SO MAKE SURE YOU HAVE...
YOUR STORY TELLER ON BOARD...
RIGHT FROM THE BEGINNING.