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"YOUR IDEA IS TOO CRAZY."
"WE KNOW WHAT OUR CUSTOMERS WANT."
"NOBODY WILL BUY IT."
ARE YOU SURROUNDED BY THOSE PEOPLE WITH...
CLAIRVOYANT SKILLS WHO WILL KEEP...
TELLING YOU ABOUT EVERYTHING THAT WON'T WORK?
THE FUNNY THING IS HOW CAN THEY KNOW...
IF THEY DON'T EVEN TRY?
SENTENCES LIKE THESE ARE SIGNS OF...
COGNITIVE BIASES THAT CAN MASSIVELY...
DISTURB YOUR INNOVATION PROCESS.
KNOWING THEY EXIST WILL HELP YOU...
DETECT THEM AND MINIMIZE THEIR INFLUENCE.
IT WILL HELP PEOPLE BE LESS DRIVEN BY THEIR INSTINCTS...
THAN RATIONAL THINKING.
HOWEVER, IF YOU DON'T WANT YOUR INNOVATION PROJECT TO FAIL...
YOU MAY NEED THE COURAGE TO SPEAK UP.
COURAGE-THAT'S WHAT INNOVATION NEEDS...
FIRST AND FOREMOST WE KNOW.