Assumptions there are a lot
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Read transcription text
ASSUMPTIONS THERE ARE A LOT.
BUT HONESTLY, WE DON'T BELIEVE IN THEM.
ASSUMPTIONS ARE TRICKY...
BECAUSE THEY ARE BOUND TO BE WRONG.
AT LEAST VERY OFTEN.
THAT'S WHY WE DON'T ASSUME.
WE SHOW DON'T TELL.
WE DON'T WONDER IF A PRODUCT COULD SELL.
WE RELY ON REAL FEEDBACK.
FROM REAL CUSTOMERS.
AS FAST AS POSSIBLE...
OR, MORE EXACTLY...
AFTER ONE INNOWEEK...
TO KEEP RISKS AT A MINIMUM LEVEL.
OUR CUSTOMERS LIKE THAT.
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