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Read transcription text
oh, please no...
oh, yes exactly like this.
why does a product fail?
there are different reasons.
one of them is love.
love? yes, love.
love for your own idea.
love for your own product.
for this love ignores...
the needs of the ones you want to reach.
this hey, i have a cool idea does not work.
neither does i am going to build a cool product.
listening to your customers...
looking at things from your perspective from their perspective...
is the way it goes...
if you want your product to be a success.