HOW TO REDUCE THE COMPLEXITY OF MARKETING

how to reduce the complexity of marketing?
the typical product launch approach today...
we do some market research
then we build the product
then we handle it over to the marketing guys
so that they can make it a success
the effect? 90% failure rate!
do you know the main problems of marketing departments?
if they don't succeed...
the whole company is in danger
thanks for the pressure ;-)
is there a better way?
yes.
we found a better way to it
let's reduce the pressure
instead of having to market a product that was just given to us
we make sure it will become a success upfront!
we rather change the process of product development
we don't need months of product development anymore
one week is enough!
and finally we integrate marketing in the process!
the magic words are...
inter disciplinary iterative interactive
we build a prototype of the product together
while focusing on tangible output!
instead of talking about something in theory
and producing more paper
we actually build a new product or service together in one week
and what's more important...
we bring it to market and test it!
only if the market tests are positive...
then we actually invest in actually building the perfect product
whats the advantage to this approach?
much less pressure because we only invested one week instead of millions in a perfect product
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