Innovation and storytelling belong together like wind and sea
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Read transcription text
INNOVATION AND STORY TELLING...
BELONG TOGETHER LIKE...
WIND AND SEA.
WHO IS YOUR DREAM CUSTOMER?
FIND THEM. SYUDY THEM. FEEL THEM.
THINK OF THE STORY YOU WANT TO TELL THEM...
HOW YOUR STORY IS GOING TO CAPTURE...
HOW IT IS GOING TO SET THEM ON FIRE.
THINK OF THE JOURNEY...
YOU WANT YOUR DREAM CUSTOMER TO MAKE.
BEHIND EVERY GREAT INNOVATION...
THERE IS A...
GREAT STORY.
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