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DIGITAL TRANSFORMATION ≠ INNOVATION
I AM REALLY FED UP WITH PEOPLE TALKING ABOUT INNOVATION WHEN ACTUALLY MEANING...
ROLLING OUT MICROSOFT 365 COMPANY WIDE
OR
PROVIDING EVERY EMPLOYEE WITH REMOTE SOFTWARE
OR
IMPLEMENTING AN ONLINE SHOP
"LARS, WHAT IS WRONG ABOUT THAT?"
LET ME GET A LITTLE MORE SPECIFIC ABOUT THIS...
IN THE FIRST PLACE INNOVATION MEANS....
BUILDING A NEW PRODUCT OR SERVICE AND SUCCESSFULLY BRINGING IT TO MARKET
''LARS, AREN'T WE ALSO INNOVATIVE WHEN CHANGING OUR COMPANY?"
MAYBE
BUT WE SHOULD NOT USE THE TERM INNOVATION FOR THIS
THIS IS NORMAL BUSINESS.
IT HAS ALMOST NO EXTERNAL EFFECT
PROBABLY THE COMPANY WILL BECOME A LITTLE MORE EFFECTIVE...
BUT
BUILDING NEW PRODUCTS AND SUCCESSFULLY BRINGING THEM TO MARKET
IS A COMPLETELY DIFFERENT STORY!
"LARS, HOW SHOULD WE CALL IT THEN?"
THEY ARE JUST SOME DIGITAL PROJECTS
"LARS, WHY ARE YOU SO UPSET?"
BECAUSE CONSULTANTS AND AGENCIES TRY TO MAKE BIG BUSINESSES WITH THIS.
EVERYTHING SEEMS TO BE AN INNOVATION TODAY!
"LARS, SO WHAT IS YOUR SOLUTION?"
LOOKING FOR REAL INNOVATION MEANS LOOKING FOR THINGS WITH DEEP IMPACT
NOT JUST SOME PSEUDO INNOVATION BULLSHIT BLAH BLAH
THEY HARM THE WHOLE MARKET WITH THIS BEHAVIOUR
"SO TELL ME LARS, WHAT WOULD YOU AIM FOR?"
OUR PLANET STILL NEEDS A GLOBALLY WORKING CO2 SOLUTION!
A SOLUTION THAT ALSO SERVES ECONOMIC EFFECTS!
"YOU MEAN EARNING MONEY BY SAVING THE PLANET, LARS?"
HELL, YES! THIS IS POSSIBLE!
OR FINALLY DEVELOPING PRODUCTS OR SERVICES THAT...
LET US FEEL BETTER, NOT ONLY LOOK BETTER.
"I THINK THIS GOES OUT TO THE BEAUTY INDUSTRY RIGHT, LARS?"
HELL, YES! THIS IS ALSO POSSIBLE AND MORE IT'S URGENTLY NEEDED!
OR FINALLY BUILDING A PRODUCT OR SERVICE THAT REALLY HELPS WITH OUR HEALTH!
BASED ON ALL THE NEW TECHNOLOGIES WE ALREADY HAVE!
"SO YOU ARE SAYING WE'RE STILL FOCUSING ON THE WRONG INNOVATION GOALS, LARS?"
ABSOLUTELY YES!
IF WE STARTED FOCUSING ON REALLY IMPROVING PEOPLE'S LIVES...
INSTEAD OF GAINING MORE REVENUE...
WE WOULD FINALLY GAIN MORE IMPACT!
AND THE FUNNY SIDE EFFECT WOULD BE...
THAT YOU COULD ALSO EARN GOOD MONEY WITH IT!
"BUT FIRST WE HAVE TO TURN AROUND OUR EXPECTATIONS RIGHT, LARS?"
HELL, YES!
WE STILL FOCUS ON THE WRONG KPIS!
BEING SUCCESSFUL IN BUSINESS MUST BE MEASURED BY POSITIVE IMPACT
NOT BY MAKING MORE DOLLARS!