KNOW YOUR CUSTOMER.

KNOW YOUR CUSTOMER.
"BUT I DO KNOW THEM. I KNOW THEIR NAME, THEIR..."
THAT'S NICE, BUT THAT'S NOT ENOUGH.
DO YOU REALLY KNOW WHAT THEY NEED?
HAVE YOU EVER REALLY LISTENED TO THEM OR...
ARE YOU STILL WORKING ON YOUR "ONE-PRODUCT-FITS-ALL SOLUTION"?
DO YOU JUST WANT TO SELL OR DO YOU WANT TO HELP?
HOW MUCH ARE YOU READY TO GIVE BEFORE YOU TAKE?
DO YOU WANT OT BUILD SOMETHING...
YOU ARE CRAZY ABOUT THAT?
OR DO YOU WANT TO BUILD SOMETHING YOUR CUSTOMERS WILL LIKE?
"BUT HOW WILL I KNOW? HOW WILL I FIND THEM?"
IT HAS NEVER BEEN AS EASY AS TODAY.
YET, IT TAKES TIME AND EFFORT...     SPOILER ALERT!
TO GET CONNECTED AND BUILD RAPPORT.
"BUT WHY SHOULD I DO ALL THAT?"
LET ME ASK YOU SOMETHING...
DO YOU THINK THAT YOU ARE THE ONE AND ONLY...
TO HAVE A GREAT IDEA AND BUILD A FANCY PRODUCT?
YOU ARE DEFINITELY NOT.
YOU NEED TO BE SEEN.
PEOPLE NEED TO FEEL THE DESIRE...
TO BUY FROM YOU AND NO ONE ELSE.
95% OF PURCHASING DECISIONS ARE SUBCONCIOUS.
IT'S AS SIMPLE AS THAT.
TALK LESS. LISTEN MORE. KNOW THE PROBLEM BEFORE THE SOLUTION.