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Strike while the iron is hot.
in a fast paced world like ours...
we need to react adequately and...
quickly.
something everybody knows very well.
but what happens despite that?
time is wasted writing concept papers...
putting off decisions...
passing the buck.
and when we feel time...
has come to start....
the iron is cold...
the opportunity lost.
want a fast track to innovation?
that's the way to go.