WE ALL KNOW THIS, RIGHT
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Read transcription text
We all know this.
JUST A SECOND OF IN-ATTENTION..
And damn!
BUT THANKS TO THE...
Reinvention of their brand...
CORNING GLASS,WHICH WAS FOUNDED IN 1851...
SOLVED THE PROBLEMS OF BILLIONS OF USERS WORLDWIDE...
Not only with their gorilla glass...
BUT ALSO BY MAKING GLASS...
For fibre optic cables etc.
What a journey.
In order for a brand to survive...
It might even have to reinvent itself.
Survival of the fittest
Innovation is also about...
Responding to changing market forces...
which sometimes needs bold and disruptive moves.
we like that.
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