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why do companies fail?
blockbuster didn't fail because they missed streaming.
they had the technology ready years before netflix.
kodak didn't fail because they missed digital photography
they invented the digital camers.
blockbuster's real problem was their highly profitable late fees.
kodak's real problem was their highly profitable physical film.
the irony is that both failed because...
...parts of their business models were too strong!
they had the new technology ready...
but didn't sufficiently invest in their innovation because...
...it put their profitability at risk
sometimes your existing business model is your biggest threat.
if you don't innovate someone else will disrupt your market.