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,, being an innovator is not stressful at all"
,,Lars, you won't believe how hard my job is..."
Yes, i hear that all the time
the most talented innovators also struggle the most
,, Lars, i love my job but we can't bring any innovations to the market..."
,, this frustrates me sooo damn hard.."
I hear you!
99% of all innovators tell us the same
Do you know what their main problem is?
,, Lars, should i change my job?!"
Nope.
I guess it is pretty much the same everywhere.
,, but lars, what can i do then?"
stop trying to push all the time.
the resistance of the corporate environment will stop you anyway
,, Lars, are you telling me to cancel my job and retire?"
Nope.
I am telling you to do less innovation in the daily business
and instead focus on full output for one week only, once or twice per month!
Also get colleagues on board that will be in the same mode
and ignore all distractions and daily tasks
for one week only!
"Lars, you are talking about the innoweek framework, right?!"
Exactly.
As soon as you understand the difference...
chances are pretty high your next innovation will become a success.
"But can't i do innoweeks all the time?!"
Nope, it just won't work!