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WHY VALUE IS THE REAL PROBLEM INNOVATERS GOT?
IT'S NOT ABOUT TECHNOLOGY
IT'S NOT FEASABILITY
IT'S NOT ABOUT API'S
WHAT WE FOUND OUT IN MORE THAN 500+ PROJECTS...
NEW INNOVATIVE PRODUCTS FAIL WHEN...
THE VALUE RISK, AKA "NOBODY WANTS TO BUY MY STUFF", HAS LESS PRIORITY THAN...
TECHNICAL FEASABILITY AND USABILITY.
,,LARS, ARE YOU NOW ALSO TELLING ME THAT MARKETING IS MORE IMPORTANT THAN TECHNOLOGY?!"
CERTAINLY NOT.
I AM AN ENGINEER!
THIS IS FACT BASED
BUT WHAT WE HAVE BEEN OBSERVING IS PRETTY CLEAR!
TECHNO FOCUS KILLS MORE IDEAS...
THAN THE MARKET EVER WILL.
,,BUT WHAT CAN WE DO ABOUT IT?!"
BE AWARE OF YOUR TECH LOVE
GET RID OF IT IN THE FIRST PHASE
AND SIMPLY START VALIDATING YOUR IDEAS...
FIRST!
,,BUT I CAN'T VALDATE THEM WITHOUT THE PRODUCT BEING FULLY DEPLOYED?!"
NOPE. THIS IS SIMPLY NOT TRUE ANYMORE.
WE NEED ONE WEEK ONLY TO DEVELOP A TANGIBLE PRODUCT VISION..
AND TEST IT AT THE MARKETS SO WE CAN SEE IF THERE ARE REAL CUSTOMERS OUT THERE!
,,AHM, OK. BUT THIS WON'T BE POSSIBLE IN OUR INDUSTRY!"
YOU KNOW, WE HEAR THAT ALL THE TIME...
YOUR CUSTOMERS ARE DIFFERENT
YOUR MARKETS ARE DIFFERENT
AND GUESS WHAT WE DID IN ALMOST EVERY INDUSTRY?
,,OK LARS. LET'S ASSUME YOU ARE RIGHT, TELL ME HOW WOULD YOU DO IT?!"
JUST GIVE IT A TRY.
AND FIRST RIGHT THAT PRESS RELEASE FROM THE FUTURE!
,,OK, LARS, JUST MAYBE. MAYBE I WOULD DO THAT..."
BUT, WHAT IS IT GOOD FOR?
FIRST OF ALL YOU HAVE TO UNDERSTAND.
IF YOU DON'T HAVE A CLEAR VISION OF WHAT YOU WANT TO ACHIEVE...
CHANCES ARE PRETTY HIGH YOU WON'T ACHIEVE ANYTHING!
,,BUT LARS, THAT'S JUST SOME WORDS IN A PAPER?!"
EXACTLY.
,,ARE YOU TELLING ME THAT YOU CAN BUILD STUFF WITH THIS SHORT BRIEFING?!"
WE CAN'T BUILD INNOVATIONS WITH BRIEFINGS THAT ARE 100 PAGES LONG!
NOBODY IN THE TEAM GETS A VISUAL BIG PICTURE OUT OF THIS.
,,WHAT A GREAT INSIGHT, THAT DOESN'TT HELP ME AT ALL!"
SURE IT DOES.
NOW YOU KNOW. IT'S ALL ABOUT A JOINT VISION.
SO WHY NOT START BUILDING THE PRODUCT VISION FIRST?
,,BECAUSE I WANT TO BECOME SUCCESSFUL FAST!"
I KNOW.
YOU MIGHT ACHIEVE WAY MORE BY SETTING YOUR GOALS TO...
SMALLER ACHIEVABLE GOALS, DOABLE IN ONE WEEK ONLY!
YOU PUT WAY LESS PRESSURE ON YOUR SHOULDERS!
,,BUT WON'T I BECOME VERY SLOW THIS WAY?!"
THE EXACT OPPOSITE WILL HAPPEN!
BY CONCENTRATING ON A SMALL TANGIBLE GOAL IN ONE WEEK ONLY...
YOU WILL GAIN MAXIMUM PRODUCTIVITY
YOU WILL BE SURPRISED ABOUT THE OUTCOME...
AND MOST IMPORTANTLY, YOU'LL START BEING PROUD OF YOUR RESULTS AGAIN
,,LARS, IS IT REALLY THAT SIMPLE?!"
NO, OF COURSE NOT...
THERE'S A LITTLE MORE TO LEARN...
BEFORE YOU CAN APPLY IT SUCCESSFULLY
BUT
IT WILL ALSO HELP YOU SPEED UP THE...
INNOVATION PROCESS DRASTICALLY
AND WHAT'S A FUNNY SIDE EFFECT...
FINALLY REDUCE THE FAILURE RATE
YOU CAN READ MORE ABOUT OUR INNOVATOR'S INSIGHT HERE: