Why we don't aim for long term customers

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
 WHY WE DON'T AIM FOR LONG TERM CUSTOMERS?
,,LARS, YOU MUST BE KIDDING, EVERYBODY WANTS A LONG TERM RELATIONSHIP..."
ALMOST EVERYBODY OUT THERE TELLS YOU TO FOCUS ON...
LONG TERM CUSTOMER RELATIOSHIPS
BUT IN MY PERSPECTIVE IT'S VERY SELF FOCUSED AND A LIE
MOST PEOPLE WANT LONG TERM PROJECTS BECAUSE...
THEY CAN CHARGE MORE AND LONGER AND MORE OFTEN
,,LARS, BUT THAT'S BUSINESS, EVERYBODY IS OUT THERE FOR THE MONEY..."
NOT ME!
I WANT TO CREATE NEW PRODUCTS AND SEE THEM THRIVE AT THE MARKET
THAT'S WHAT DRIVES ME.
EACH WEEK A NEW CHALLENGE.
EACH WEEK A NEW INDUSTRY.
EACH WEEK A NEW SOLUTION.
AND THEN, OF COURSE, ALSO GETTING PAID.
,,LARS, SO YOU ARE MUCH MORE EXPENSIVE, RIGHT?!
MAYBE YES, MAYBE NO.
I DON'T BELIEVE THAT THE CHEAPEST CAN DELIVER THE BEST JOB.
SO WE ARE NOT CHEAP.
BUT THAT'S NOT THE POINT.
FOR ME IT'S ALL ABOUT IMPACT.
AND I'VE SEEN SO MANY INNOVATION PROJECTS FAIL...
,,JUST BECAUSE IT TOOK MONTH AND YEARS TO BRING THEM TO MARKET?!"
EXACTLY.
I SIMPLY CANT STAND THAT ANYMORE.
No items found.
I WANT QUICK RESULTS.
I WANT TANGIBLE RESULTS.
I WANT VALIDATED RESULTS.
I WANT TO KNOW IF WE ARE ON THE RIGHT TRACK WITH OUR INNOVATIVE IDEAS.
THAT'S WHY WE ONLY CONCENTRATE ON THE VERY FIRST PHASE OF INNOVATION.
,,LARS, BUT WHAT HAPPENS AFTER THAT!?"
OUR CUSTOMERS ARE SMART ENOUGH TO WORK OUT THE DETAILS THEMSELVES.
THAT'S THE REASON WHY WE ENABLE THEM...
THAT'S ALSO THE REASON WHY WE DPN'T NEED MORE THAN A WEEK.
"ISN'T THIS THE HARDEST JOB OF ALL?!"
EXACTLY!
BUT FOR ME IT'S ALSO THE MOST FULFILLING JOB.
"LARS, I GET IT, BUT WHAT IS SO SPECIAL ABOUT THESE INNOWEEKS?!"
WE GIVE YOU THE FRAMEWORK TO TAKE OUT THE COMPLEXITY.
SO IF YOU'RE NOT AN INNOVATION EXPERT, YOU HAVE NOTHING TO WORRY ABOU.
AS LONG AS WE ARE ON YOUR SIDE.* *FOR THAT WEEK;-)
AND IF YOU REALLY NEED US AGAIN, WE ARE STILL HERE.
BUT AS YOU CAN SEE, NO LONG TERM CONTRACTS NEEDED.
WANT DEEPER INSIGHTS?
JUST TAKE A LOOK AT OUR NEW WEBSITE... WWW.GRANNYANDSMITH.COM
No items found.
No items found.
No items found.

Read transcription text

WHY WE DON'T AIM FOR LONG TERM CUSTOMERS?

,,LARS, YOU MUST BE KIDDING, EVERYBODY WANTS A LONG TERM RELATIONSHIP..."

ALMOST EVERYBODY OUT THERE TELLS YOU TO FOCUS ON...

LONG TERM CUSTOMER RELATIOSHIPS

BUT IN MY PERSPECTIVE IT'S VERY SELF FOCUSED AND A LIE

MOST PEOPLE WANT LONG TERM PROJECTS BECAUSE...

THEY CAN CHARGE MORE AND LONGER AND MORE OFTEN

,,LARS, BUT THAT'S BUSINESS, EVERYBODY IS OUT THERE FOR THE MONEY..."

NOT ME!

I WANT TO CREATE NEW PRODUCTS AND SEE THEM THRIVE AT THE MARKET

THAT'S WHAT DRIVES ME.

EACH WEEK A NEW CHALLENGE.

EACH WEEK A NEW INDUSTRY.

EACH WEEK A NEW SOLUTION.

AND THEN, OF COURSE, ALSO GETTING PAID.

,,LARS, SO YOU ARE MUCH MORE EXPENSIVE, RIGHT?!

MAYBE YES, MAYBE NO.

I DON'T BELIEVE THAT THE CHEAPEST CAN DELIVER THE BEST JOB.

SO WE ARE NOT CHEAP.

BUT THAT'S NOT THE POINT.

FOR ME IT'S ALL ABOUT IMPACT.

AND I'VE SEEN SO MANY INNOVATION PROJECTS FAIL...

,,JUST BECAUSE IT TOOK MONTH AND YEARS TO BRING THEM TO MARKET?!"

EXACTLY.

I SIMPLY CANT STAND THAT ANYMORE.

I WANT QUICK RESULTS.

I WANT TANGIBLE RESULTS.

I WANT VALIDATED RESULTS.

I WANT TO KNOW IF WE ARE ON THE RIGHT TRACK WITH OUR INNOVATIVE IDEAS.

THAT'S WHY WE ONLY CONCENTRATE ON THE VERY FIRST PHASE OF INNOVATION.

,,LARS, BUT WHAT HAPPENS AFTER THAT!?"

OUR CUSTOMERS ARE SMART ENOUGH TO WORK OUT THE DETAILS THEMSELVES.

THAT'S THE REASON WHY WE ENABLE THEM...

THAT'S ALSO THE REASON WHY WE DPN'T NEED MORE THAN A WEEK.

"ISN'T THIS THE HARDEST JOB OF ALL?!"

EXACTLY!

BUT FOR ME IT'S ALSO THE MOST FULFILLING JOB.

"LARS, I GET IT, BUT WHAT IS SO SPECIAL ABOUT THESE INNOWEEKS?!"

WE GIVE YOU THE FRAMEWORK TO TAKE OUT THE COMPLEXITY.

SO IF YOU'RE NOT AN INNOVATION EXPERT, YOU HAVE NOTHING TO WORRY ABOUT.

AS LONG AS WE ARE ON YOUR SIDE.* *FOR THAT WEEK;-)

AND IF YOU REALLY NEED US AGAIN, WE ARE STILL HERE.

BUT AS YOU CAN SEE, NO LONG TERM CONTRACTS NEEDED.

WANT DEEPER INSIGHTS?

JUST TAKE A LOOK AT OUR NEW WEBSITE... WWW.GRANNYANDSMITH.COM

Like the story "
Why we don't aim for long term customers
"?
Download pdf file