CAN A DRILLING MACHINE BE SEXY

can a drilling machine be sexy?
why should drilling machines be sexy at all?
it doesn't have to be sexy actually...
but it should be somewhat attractive.
not because of it's features for there are many other good drilling machines, maybe even better than yours.
people will buy it because it helps them solve a problem...
helps them live a dream.
did you know that 95% of purchasing decisions are subconscious?
as decisions are in general.
who says that?
a harvard study like many other.
people won't stop acting like humans...
just because they are buying or doing business.
so whatever you have to offer, remember well that...
techno-babble is the least hey want to hear...
at the beginning of their journey.