HOW CAN YOU OPTIMIZE A PROJECT TO DEATH

how can you optimize a project to death?
that's not difficult at all.
i remember sitting in a meeting...
with the ceo of a well known car manufacturer
everybody was enthusiastic about the product.
everybody but one.
it was the seventh time...
he asked for an optimization.
that was the moment i couldn't hide...
my anger and frustration anymore...
after three endless months...
of concept optimization
it's not about making the perfect assumptions
at this stage.
and it's not about writing another concept paper either.
we need to get to the real market insights.
why?
there's nothing worse than...
endless revisions of good project ideas.
that leads to high frustration of all parties involved.
fear of failure increases while motivation goes down.
people start big and...
end up small...
with low or no output.
come on - if you don't act...
others will.
today you have to act fast.
or as amazon wrote in one of it's...
letters to the shareholders...
fail fast. learn faster!
it's all about doing and learning.
i guess they're right.
see you in the comments