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how to turn over the iceberg
do you know the iceberg model of innovation?
a large part of all efforts in an innovation project do not contribute productively to the final product.
visible results. invisible efforts planning concepts, meeting, budget planning, project planning specifications, etc.
yes-you've probably also been there and done that, right?
we found a better way to it
it's not that easy...
we needed 15 years to find a solution
and we definitely experienced lots of struggles while developing
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