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45% of firms tend to invest less...
in innovation while being in the crisis
according to eib investment survey
particularly in challenging times.
innovation budgets are...
tight, very tight.
on the other hand, it's a proven fact...
that counter cyclical investments...
are success drivers in times of crisis.
so why is nobody doing it, even if everybody says it's a must?
and why do people fear innovation investments?
the usual understanding of innovation?
you have to spend millions, and wait years until...
... you get return on investment.
summed up and highly abstracted:
budget tight. time tight. risk readiness low.
people want an instant return on investment!
what about a fast track to innovation?
and if we say fast, we mean fast!
from idea to market in one week!
in this way you reduce the fear of failure
in this way you reduce the lack of budget
in this way you get out of the innovation theatre
wanna know how this is possible?
just follow us or book a seat in our next live session