NO MORE BULLSH!T

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no more bullshit!
you probably know this situation veery well...
you are working on a great idea but somehow progress is way too slow?!
the old way of innovation development:
a lengthy bureaucratic we're doing this to cover our asses process
the typical result:
bloated products with soaked with mediocrity
you realize the old rules don't work anymore
still develop products like it's 1999?
you're eager to learn more?
you want to build a successful product/service/startup?
then it's time to get. real. innovation.
what is this book all about?
this book is our guide to a shorter, faster, and better way to innovation.
build, launch, go to market and learn then tweak it and repeat.
get. real. innovation. is all about skipping all the stuff that represents busy work...
get. real. innovation.is less: less talking, less planning, less features, less paperwork, less of everything that's not essential...
business plans, market studies, endless powerpoints, etc. and actually building the real thing.
remember well: most of what you think is essential...
...actually isn't!
get. real. innovation. is about iterations and lowering the costs of product development.
get. real. innovation. is all about launching, tweaking, and constantly improving.
get. real. innovation. just delivers what customers need and eliminates anything they don't.
get. real. innovation. gets rid of... timelines that takes months or even years.
get. real. innovation. gets rid of... the need to hire dozens of employees.
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get. real. innovation. gets rid of... useless and endless discussions.
and finally...
get. real. innovation. gets rid of... silo mentality.
you don't need tons of money or a lengthy development cycle to build great innovations either.
those things are ingredients for slow & dull companies.
we chose a different approach.
in my book i'll show you...
the importance
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Read transcription text

no more bullshit!
you probably know this situation veery well...
you are working on a great idea but somehow progress is way too slow?!
the old way of innovation development:
a lengthy bureaucratic we're doing this to cover our asses process
the typical result:
bloated products with soaked with mediocrity
you realize the old rules don't work anymore
still develop products like it's 1999?
you're eager to learn more?
you want to build a successful product/service/startup?
then it's time to get. real. innovation.
what is this book all about?
this book is our guide to a shorter, faster, and better way to innovation.
build, launch, go to market and learn then tweak it and repeat.
get. real. innovation. is all about skipping all the stuff that represents busy work...
get. real. innovation.is less: less talking, less planning, less features, less paperwork, less of everything that's not essential...
business plans, market studies, endless powerpoints, etc. and actually building the real thing.
remember well: most of what you think is essential...
business plans, market studies, endless powerpoints, etc. and actually building the real thing.
remember well: most of what you think is essential...
...actually isn't!
get. real. innovation. is about iterations and lowering the costs of product development.
get. real. innovation. is all about launching, tweaking, and constantly improving.
get. real. innovation. just delivers what customers need and eliminates anything they don't.
get. real. innovation. gets rid of... timelines that takes months or even years.
get. real. innovation. gets rid of... the need to hire dozens of employees.
get. real. innovation. gets rid of... useless and endless discussions.
and finally...
get. real. innovation. gets rid of... silo mentality.
you don't need tons of money or a lengthy development cycle to build great innovations either.
those things are ingredients for slow & dull companies.
we chose a different approach.
in my book i'll show you...
the importance of having a vision. why staying small is a good thing. how to get from idea to market quickly. how to hire the right people. how to staff your team. why you should underdo your competition. how to promote your innovation and spread the word. secrets to successful feedback. tips on keeping momentum after launch... and lots more...
the focus is on the bigger picture. we won't bother you with overloaded details, method oriented bs, or motivation tricks. we'll stick to the major ideas and philosophies that that drive real innovation.
who is this guy that thinks he knows about innovation.
who i am. lars behrendt founder and ceo of the internationally operating innovation agency granny&smith.
what i did. here's a small exerpt of some customers:bmw, ibm, siemens, kraft, vw, porsche, allainz, daimler, airbus, tui, linde, telekom koncica, and many more
how did you do that?
innovate like a startup & scale like an enterprise.
combining the best of both worlds: develop new products in record time and immediately validate them on the market, which, if successful, are then scaled up on a larger basis in cooperation with corporate enterprises.
ibm supporting the journey from a hardware manufacturer to a leading cloud service provider. T... supporting a company from a telephony & mobile phone provider to the smart home market leader volkswagen supporting the transition from a car manufacturer to a leading mobility provider
or in other words...
cut the bs and just...
innovate!

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