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Old wine in new bottles
That's what we find a lot of out there.
Just giving something a fancy name though...
Doesn't mean that boosts your innovative forces.
Let's look at closed vs open innovation.
Open innovation can provide you with....
the best from everywhere.
free flow of ideas.
High degree of flexibility.
for with a lack of proper innovation strategy...
everything that remains in your glass....
may be the bitter truth that nothing has changed.