Bite sized learning for creatives. Learn concepts from some of the world’s best designers. Subscribe to occasionally receive the top booklets, straight to your inbox.
Read transcription text
the real difference between b2c and b2b?
b2c = selling to people
b2b = selling to people that work in a company
never forget.
we are still selling to people.
we are still humans.
we don't want to be sold.
we don't want to be automated.
we don't want to be a lead.
it's all about understanding people
so please act like a human when talking to humans