Bite sized learning for creatives. Learn concepts from some of the world’s best designers. Subscribe to occasionally receive the top booklets, straight to your inbox.
Read transcription text
this is the most hated...
chair the world has ever seen.
yet, there's hardly anyone who has never used it.
hardly anyone who has never sit on it.
but how come that an ugly piece of plastic...
has reached such cult status?
a chair which isn't even comfortable to sit on?
a sticky piece of plastic which makes it hard to get up in summer.
despite all it's flaws it even made its way to the vitra design museum.
but what makes it so special?
it unites. it looks like holiday, big fun and even more.
it is functional and lightweight.
but lots of people don't know whether to love it or hate it.
anyway the alleged ugliest chair the world has ever seen...
became a best selling super star.
what's your success story?