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are you serious?
very often i am asked what my secret recipe for success is.
lars, how did you achieve this and that...
telling you the truth...
my entre-preneurial journey hasn't been sunshine and all roses.
but it looks all so easy for you?!
but it's absolutely not.
there have been lots of ups and downs, and i've been fighting hard to learn it all.
but lars, it looks like so much fun for you?
this is the game i am in. i refuse to let things get me down...
no matter how many or whatever setbacks i have to face.
i focus on what is possible instead of why something can't be done.
so, what can i do myself?
it's hard to tell because everybody's got totally different struggles
and i simply can't help you with everything...
but when it comes to developing successful products and services
i have the feeling that i have almost discovered the holy grail ;-)
invest one week only. keep invests and risks low. go to market as quickly as possible. the market gives you all the answers you need. no workshops. no strategy. no bullshit. just straight prototyping and testing within a single week!
lars, how do i know if i am on the right track?
it's when people really start buying your product. there is no better proof!
and then you can scale as quickly as possible.
for decades markets used to work the other way round...
we focused on research, concepts & strategy because markets...
...reacted very slowly
the new definition of success is to react to customers needs the fastest way possible...
not having the most perfect product in the first place.
so what's the first step i can take?!
build your product vision and test it on the market within one week only!
but how is it possible? normally you need several months for that?
we focus on the weekly goal and set clear deadlines. in this way, we avoid over perfectionism. which is very common otherwise.
this means the money i would normally spend on workshops and concepts is instead directly invested in the market launch??
and what's even more important:
if it really turns out that the product is not accepted by the market, we will have burned much less money and can either concentrate on an iteration for the next product idea.
all this in just one week instead of the usual months or years.
it's your choice ;-)
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