How much does innovation cost you?

HOW MUCH DOES INNOVATION COST YOU?

ACTUALLY QUITE A LOT IF YOU STILL DO IT...

THE CLASSIC WAY.

,,LARS, CAN YOU GIVE ME A ROUGH PRICE PRODUCT FOR A "NORMAL" PRODUCT?

CLASSICAL MARKET RESEARCH APPROX, 50-100K

CLASSICAL PRODUCT DEVELOPMENT APPROX. 150-250K

CLASSICAL MARKETING APPROX, 50-100K

,,LARS, THAT'S QUITE A LOT!!"

YOU SHOULD NOT FORGET ABOUT YOUR OWN STAFF

LET'S ASSUME A TEAM OF FIVE PEOPLE FOR A YEAR

THAT MEANS AROUND 200K-400K

,,WOW, THAT'S A LOT!!"

MOST TIMES, TEAMS ARE EVEN WAY BIGGER

AND THEN YOU HAVE TO SUM IT ALL UP AND SHOULD CONSIDER...

THAT EVEN SMALL PRODUCTS MAY TAKE UP TO 18 MONTHS

FROM IDEA TO MARKET.

,,OK, SO THAT'S SOMETHING AROUND A MILLION?!"

EXACTLY.

FOR NORMAL PRODUCTS ONLY.

IF YOU ARE PLANNING MORE COMPLEX PRODUCTS...

MAKE AN EDUCATED GUESS...

PLUS THE COSTS FOR THE PRODUCTS ITSELF...

BUT

WE RECOMMEND A DIFFERENT APPROACH

,,LARS, NOT THAT ONE WEEK THING AGAIN!!"

YEEEEEES EXACTLY.

WHY?

HAVE WE FOUND THE HOLY GRAIL?

MAYBE;-)

WE ARE CONVINCED...

NOBODY NEED A 100% PERFECT PRODUCT..

TO TEST IF THE MARKET REALLY WANTS IT.

AND NOBODY CAN BE 100% PERFECT

TO BE MORE PRECISE WE DON'T BELIEVE IT'S EVEN POSSIBLE

,,BUT WHAT CAN WE DO INSTEAD??!"

RELAX

TRY TO SET UP A VERY REDUCED VERSION OF YOUR PRODUCT

AND TEST IT WITH REAL CUSTOMERS

,,SO YOU MEAN, BEFORE ACTUALLY INVESTING ALL THE COSTS?!"

EXACTLY!

WE'VE FOUND OUT MOST REALISTIC FEEDBACK COMES FROM REAL BUYING CUSTOMERS

BUT THERE ARE TWO MORE THINGS THAT ARE VERY IMPORTANT

DON'T INVEST MORE THAN A WEEK ONLY!

NO PERFECTIONISM, PLEASE!

AND

SET YOURSELF A VERY TIGHT DEADLINE.

AND THAN GO ALL IN FOR ONE WEEK ONLY.

,,SOUNDS EASY BUT LARS, I HAVE NO IDEA HOW TO DEVELOP INNOVATION!!"

NO PROBLEM WE WILL HELP YOU WITH THAT.

THIS IS WHAT WE ARE HERE FOR;-)

,,OK. I WOULD POSSIBLY GIEV IT A TRY BHUT ARENJ'T YOU GUYS VERY EXPENSIVE?!!"

THAT IS RELATIVE...

SURE, YOU CAN FIND PEOPLE THAT MIGHT DO IT MORE CHEAPLY...

BUT WE'VE BEEN DOING THIS NOW FOR 15 YEARS...

AND WE HAVE HUNDREDS OF WELL KNOWN REFERENCES

WE HAVE EVEN WORKED FOR 7 OUT OF 9 OF THE MOST INNOVATIVE...

GERMAN COMPANIES WORLDWIDE!

,,SOUNDS GREAT, BUT WHAT IF I DIDN'T GET THE BUDGET NEEDED?!!"

NO PROBLEM!

YOU CAN ALSO DO IT ALL BY YOURSELF

WE HAVE SET UP OUR BOOTCAMP, AN ONLINE COURSE INCLUDING...

A REGULAR SPARRING SESSION TO REACH YOUR GOAL

AND THIS WEEK WE EVEN HAVE SPECIAL BLACK FRIDAY RATES...

SO YOU CAN TAKE A LOOK AT HERE: BOOTCAMP.GRANNYANDSMITH.COM

AND SEND ME A PERSONAL MESSAGE FOR A BLACK FRIDAY DICOUNT CODE

HAVE A NICE WEEKEND!

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