Because sell me this pen is so 90ies!!

,,SELL ME THIS PEN!"* * THE MOST COMMON MISTAKE OF ALL PRODUCT SELLERS

PEOPLE ALWAYS TELL ME...

,,MY PRODUCT IS SO GREAT, IT WILL SELL BY ITSELF!!"

SORRY TO DESTROY YOUR ILLUSION...

AND SORRY FOR BEING SO DIRECT...

BUT

THAT'S ONE OF THE BIGGEST LIES YOU COULD TELL YOURSELF!

,,BUT LARS, MY PRODUCT IS REALLY GREAT?!"

BUT NOBODY KNOWS OR EVEN CARES!

,,I CAN'T BELIEVE THAT'S TRUE?!"

YEAH, I AM SORRY TO BURST YOUR BUBBLE...

"HOW GREAT YOUR PRODUCT IS", SIMPLY DOES NOT SELL AT ALL.

FINDING AN INNOVATIVE WAY TO REACH YOUR AUDIENCE...

ON AN EMOTIONAL BASIS

AND REALLY GETTING THEIR ATTENTION...

IS KEY TO YOUR INNOVATIVE PRODUCT OR SERVICE!

,,I CAN DO SOME MARKETING THAT WILL DO THE JOB!"

YOU ARE SO WRONG AGAIN. SORRY TO SAY THAT.

THERE IS ONLY ONE WAY TO REALLY GET CUSTOMERS.

,,DO YOU MIND TELLING ME?!"

SOLVE THEIR PROBLEMS!

,,I DON'T GET IT I DON'T WANT TO SOLVE THEIR PROBLEMS.."

,,I GOT MY OWN THEY SHOULD JUST BUY MY PRODUCTS!"

I HEAR YOU, I HEAR YOU ALL THE TIME.

BUT!

IF YOU WANT TO MAKE YOUR PRODUCTS SUCCESSFUL...

KNOW IT'S ABOUT THEM, NOT ABOUT YOU!

THEY WANT TO KNOW...

1. HOW WILL THIS IMPROVE MY LIFE?

2. HOW WILL THIS HELP ME ACHIEVE MY GOALS?

3. HOW WILL THIS SOLVE MY PROBLEM?

4. WHY DHOULD I CARE?

,,OK, LARS MAYBE YOU ARE RIGHT, WHAT CAN I DO INSTEAD?!"

OUR APPROACH IS TEST. LEARN. BUILD.

INSTEAD OF

BUILD. TEST. LEARN.

,,LARS, WHAT IS THE DIFFERENCE?!"

PEOPLE FOCUS WAAAAAY TOO MUCH ON THE PRODUCT...

THEY WANT TO BUILD THE PERFECT PRODUCT BEFORE THEY GO TO MARKET

THIS COSTS AN IMMENSE AMOUNT OF MONEY

THIS TAKES VERY LONG TO ACHIEVE

WITHOUT HAVING SPOKEN TO ANYONE IN THE MARKET

,,OK, BUT HOW CAN I TEST THE MARKET WITHOUT HAVING A FULLY DEVELOPED PRODUCT?!!"

THE FIRST STEP IS TO DEVELOP A PRODUCT VISION OF YOUR IDEA

THEN WE MAKE IT AS REAL AS POSSIBLE AND GO TO MARKET

,,LARS, YOU MEAN WITHOUT ACTUALLY BUILDING THE PRODUCT?!!"

EXACTLY WE JUST BUILD A VISUALIZATION OF THE PRODUCT...

ALONG WITH A BRAND, A WEBSITE, A CAMPAIGN AND ALL YOU NEED!

AND THEN WE TEST IT ON THE REAL MARKET WITH STORY TELLING!

,,LARS, THAT SOUNDS GREAT BUT I SIMPLY CAN'T IMAGINE HOW TO DO THAT!!"

IN THAT CASE, YOU MAY CONSIDER DOING AN INNOWEEK TOGETHER WITH US.

THERE WE CAN HELP YOU INNOVATE WITHIN A PROVEN FRAMEWORK...

TOGETHER WITH A PROFFESSIONAL TEAM AND TANGIBLE RESULTS WITHIN ONE WEEK ONLY.

THIS IS WHAT WE ARE HERE FOR;-)

,,HOW DO I KNOW THIS REALLY WORKS?!!"

7 OUT OF 9 THE MOST INNOVATIVE GERMAN COMPANIES HAVE WORKED WITH US.

THERE MUST BE A REASON FOR THIS, RIGHT?

AND WE ALSO GIVE YOU A GUARENTEE

YOUR PRODUCT AT THE MARKET IN ONE WEEK OR YOU DON'T HAVE TO PAY ANYTHING.

,,IS THERE ANYTHING I CAN TRY FOR FREE?!!"

WE DON'T BELIEVE IN THE FREMIUM MODEL BECUASE...

IT'S ONE WEEK ONLY. IF YOU DON'T WANT TO INVEST THIS, MAYBE THE...

IDEA IS NOT AS GOOD AS YOU BELIEVED, RIGHT!?

,,BUT..?!!"

IF YOU DON'T WANT TO SPEND THAT MUCH BUDGET...

YOU CAN APPLY FOR OUR INNOVATORS' BOOTCAMP AND SPARRING SESSIONS

AND DO IT ALL BY YOURSELF OR WITH YOUR OWN TEAM

NEXT MONTH WE GONNA HAVE A REMOTE SESSION AGAIN!

JUST TAKE A LOOK AT OUR WEBSITE.

THERE YOU MIGHT GET THE SUPPORT YOU NEED

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