The simple formula to innovation

THE SIMPLE FORMULA

BE BOLD. BE AGGRESSIVE. EXPERIMENT LIKE CRAZY.

THROW AWAY WHAT'S NOT WORKING

AND THEN, DO MORE OF WHAT IS WORKING

TO THE PEOPLE WHO WILL BE RECEPTIVE TO WHAT YOU'RE OFFERING

IT'S NOT ANYMORE COMPLICATED THAN THAT.

,,THAT;S REALLY IT, LARS?!"

NOPE. THERE IS CATCH.

NEVER EVER DO THIS!

,,WHAT IS IT, LARS?!"

PARALYSIS BY ANALYSIS

,,HAH?!"

INSTEAD OF INVESTING MONTH IN ANALYTICS

INSTEAD OF INVESTING TIME AND MILLIONS

WE SUGGEST: LESS IS MORE!

INVEST ONE WEEK ONLY.

BUILD THE PRODUCTS VISION AND GO OUT TO THE MARKET...

TO TEST IF THERE ARE REAL BUYING CUSTOMERS* *THIS IS HIGHLY ABSTRACTED I KNOW ;-)

,,BUT LARS, IN OUR INDUSTRY IT IS SIMPLY NOT POSSIBLE??!"

I HEAR THAT ALL THE TIME...

BUT THEN AGAIN, WE GIVE IT A TRY AND GUESS WHAT?

WE HAVEN'T FOUND A SINGLE INDUSTRY...

WHERE IT DOESN'T WORK!

,,BUT LARS, OUR TOPIC IS SO SPECIFIC AND SO DIFFERENT!!"

THAT'S WHAT THEY TOLD ME UPFRONT...

AGAIN AND AGAIN

LET ME ASK YOU A QUESTION:

,,SURE, WHAT IS IT LARS?!"

WHAT WOULD YOU DO INSTEAD?

,,WE ALREADY HAVE QUITE A GOOD INNOVATION STRATEGY!"

BUT STILL 90% FAILURE RIGHT!?

TRUE OR TRUE?!

,,YES, IN SOME ASPECTS YOU MAY BE RIGHT."

SO WHAT DO YOU HAVE TO LOSE?

I AM TALKING ABOUT ONE WEEK ONLY.

TO FIND OUT IF THIS NEW FRAMEWORK

WILL ALSO HELP YOUR COMPANY TO SPEED UP THE...

INNOVATION PROCESS DRASTICALLY

AND WHAT'S MOST IMPORTANT...

FINALLY REDUCE THE FAILURE RATE

YOU CAN READ OUR FULL INNOVATOR'S STRUGGLE STORY HERE:

HOW THE MOST SUCCESSFUL COMPANIES DEVELOP AND TEST NEW PRODUCTS BY INVESTING NOTHING MORE THAN ONE WEEK. The Nr. 1 German Bestseller now available in English FREE BOOK +SHIPPING

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