How Granny is different from all other agencies

HOW IS GRANNY DIFFERENT FROM ALL THE OTHER AGENCIES?

,,LARS, IN THE END YOU ARE ALSO A CONSULTANT WITH SOME DESIGNERS & DEVELOPERS, RIGHT?!...

WRONG.

FIRST OF ALL,WE ARE NOT CONSULTANTS

WE ACTUALLY CREATE INNOVATIVE BUSINESSES

BY BUILDING THEM.

NO THEORY, NO PAPERWORK, JUST GETTING SHIT DONE.

„LARS, BUT I CAN ALSO HIRE PEOPLE THAT CAN DO THAT FOR ME SOMEWHERE ELSE...“

SURE, HAVE A TRY.

THE DIFFERENCE WITH US: WE DO THAT WITHOUT A CLEAR BRIEFING.

WE DON'T NEED A DETAILED 100 PAGE CONCEPT.

WE HAVE THAT CRAZY ENGINEERING BACKGROUND

YOU KNOW THE GUYS THAT CAN BUILD STUFF YOU NEVER UNDERSTOOD...

„LARS, SO YOU BUILD IT WHILE YOU ARE DEVELOPING THE CONCEPT,RIGHT?!“

ACTUALLY, WE ONLY HAVE ONE GOAL:

TESTING THE STUFF WE BUILD DIRECTLY WITH REAL BUYING CUSTOMERS.

SO WE CAN GET OUT OF THE "I BELIEVE" VS "YOU BELIEVE" GAME.

THAT ALWAYS HAPPENS WHILE DEVELOPING REALLY INNOVATIVE PRODUCTS

,, HOW LONG DOES IT TAKE TO GET VALID ANSWERS FROM CUSTOMERS??!"

THAT'S THE GOOD NEWS...

A PROJECT FOR US IS NEVER LONGER THAN "ONE WEEK ONLY"

WE WANT QUICK RESULTS.

WE WANT TANGIBLE RESULTS.

WE WANT VALIDATED RESULTS.

WE WANT TO FIND OUT IF WE ARE ON THE RIGHT TRACK WITH THE NEW BUSINESS IDEAS.

THAT'S WHY WE CONCENTRATE ON THE VERY FIRST PHASE OF INNOVATION ONLY.

AND WE DO THTAT TOGETHER WITH OUR CUSTOMERS.

BECAUSE MAYBE WE ARE THE EXPERTS FOR INNOVATION, BUT...

WE ARE NOT THE EXPERTS FOR THE TOPIC THE CUSTOMER IS AN EXPERT IN.

,,LARS, BUT WHAT HAPPENS AFTER THAT!?"

OUR CUSTOMERS ARE SMART ENOUGH TO WORK OUT DETAILS BY THEMSELVES.

THE MOST DIFFICULT PART IS TO START AND GET TRACTION WITH FIRST CUSTOMERS...

THAT'S ALSO THE REASON WHY WE INVEST MORE THAN A WEEK.

"BUT LARS, ISN'T THIS THE HARDEST JOB OF ALL?!"

YEP.

BUT FOR ME IT'S ALSO THE MOST FUN JOB.

I LOVE TAKING ON THE MOST IMPOSSIBLE CHALLENGES

"LARS, I GET IT, BUT WHAT IS SO SPECIAL ABOUT THESE INNOWEEKS?!"

WE GIVE YOU THE FRAMEWORK TO TAKE OUT THE COMPLEXITY.

SO IF YOU'RE NOT AN INNOVATION EXPERT, YOU HAVE NOTHING TO WORRY ABOUT.

AS LONG AS YOU WORK WITH US.* *OR SOMEONE ELSE WHO USES THE INNOWEEK METHOD;-)

AND IF YOU REALLY NEED US AGAIN, SOME DAY, WE WILL STILL BE THERE*. *LIKE THE 15 YEARS BEFORE ;-)

BUT AS YOU CAN SEE, NO LONGTERM CONSTRACTS NEEDED.

"LARS, SO THAT'S IT?!"

NOPE.

WE WANT TO OUTPERFORM ANY AGENCY OUT THERE.

SO WE HAVE 100% TRANSPARENCY

THAT MEANS YOU CAN LITERALLY SEE OUR DESIGNERS DESIGNING LIVE!

THAT MEANS YOU CAN LITERALLY SEE YOUR PRODUCTS GROW, FROM MINUTE TO MINUTE!

WE SIMPLY DON'T TRY TO MAKE IT A SOPHISTICATED HOLISTIC BULLSHIT APPROACH...

WE SIMPLY DO THE WORK NEEDED AND GET TRACTION WITH REAL TANGIBLE RESULTS.

TRY THAT WITH SOMEBODY ELSE OUT THERE...

WANT DEEPER INSIGHTS?

JUST TAKE A LOOK  AT OUR BRAND NEW WEBSITE... WWW.GRANNYANDSMITH.COM

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