BUT MY PRODUCT IS GREAT, IT WILL SELL BY ITSELF“

but my product is great, it will sell by itself*
sorry to destroy your illusion...
and sorry for being so direct...
but
that's one of the biggest lies you could tell yourself!
but lars, my product is really great?!
but nobody knows or even cares!
i can't believe that's true?!
yeah, i am sorry to burst your bubble...
how great your product is , simply does not sell at all.
finding an innovative way to reach your audience...
and really getting their attention...
is key to your innovative product or service!
i can do some marketing, that will do the job!
you are wrong again. sorry to say that.
there is only one way to really get customers.
do you mind telling me?!
solve their problems!
i don't get it- i don't want to solve their problems...
i got my own. they just should buy my products!
i hear you, i hear you all the time.
but!
if you want to make your products successful...
know it's about them, not about yourself!
they want to know...
1. how will this improve my life?
2. how will this help me achieve my goals?
3. how will this solve my problem?
4.why should i care?
ok, lars, maybe you are right, what can i do instead?!
our approach is test. learn. build.
instead of
build. test. learn.
lars, what is the difference?!
people focus too much on the product...
they want to build the perfect product before they go to market
this costs me an immense amount of money
this takes very long to achieve
without having spoken to anyone in the market
ok, but how can i test the market without having a fully developed product?!!
the first step is to develop a product vision  of your idea
then we make it as real as possible and go to the market
lars, you mean without actually building the product?!!
exactly, we just build a visualization of the product...
together with a brand, a website, a campaign and all you need!
and then we test it on the market
lars, that sounds great, but i simply can't imagine how to do that!!
in that case you may consider doing an innoweek together with us.
there we can help you innovate within a proven framework...
together with a professional team and tangible results within one week only.
this is what we are here for ;-)
how do i know this really works?!!
7 out of 9 of the most innovative german companies have worked with us.
there must be a reason for this, right?
is there anything i can try for free?!!
we don't believe in the freemium model because...
it's one week only. if you don't want to invest this, maybe the...
idea is not as good as you believed right!?
but!?
you can apply for our innovators' live training event
next week we gonna have a remote session again!
just send me a pm for your promo code
there you might get the answers you need