The dirty truth about consulting..

THE DIRTY TRUTH ABOUT CONSULTING

FIRST THINGS FIRST?

YOU PAY A LOT FOR A PIECE OF ADVICE, RIGHT?

...A PIECE OF PAPER...

OR MAYBE A VERY LOOOONG POWERPOINT

PLEASE ASK YOURSELF DOES THIS REALLY HELP?

BECAUSE WHEN IT COMES TO INNOVATION

STILL MOST OF IT WILL BE GUESSWORK.

WHY?

BECAUSE NOBODY CAN FORSEE HOW THE MARKET WILL REACT.

SO PLEASE DO YOURSELF A FAVOUR AND STOP...

..WASTING TIME&MONEY!

INSTEAD

YOU CAN START TO BUILD AND TEST YOUR PRODUCT IDEA

RIGHT AWAY FROM SCRATCH...

AND LET REAL MARKET RESULTS DO THE TALKIN'...

"LARS,YOU MEAN REAL BUYING CUSTOMERS?"

EXACTLY, MY DEAR.

THAT'S THE ONLY REALLY VALID ANSWER

AS TO WHETHER THERE'S A NEED FOR YOUR PRODUCT

YOU WILL LOSE A MAXIMUM OF ONE WEEK!

THAT'S THE WAY YOU BUILD EXTRAORDINARAY INNOVATIONS!

AND TEST THEM.

WITHOUT THE NEED TO BUILD THE WHOLE PRODUCT UPFRONT.

SAYONARA!

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