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why i don't believe in business plans anymore
very often we can get the following request
lars, i have a great product idea , how can i build the perfect business plan...
this is an old fashioned approach
do you know the main problem of business plans?
lars, they take much time to make?!
that's right, but what's even more important
i've never seen a business plan come to live 1:1
but lars, a business plan is so important for a startup!?
nope - you'll get a piece of paper with assumptions
but still no validated results
as soon as you go to the market you find out that...
your nice bp was just destroyed by the market
yes - you've probably also been there & done that, right?
yes- you can't plan everything upfront but what do you want to do instead?!
instead of investing a few days into theoretical paperwork
you should rather invest a whole week
and focus on tangible output!
lars, i don't get it. what do you mean?!
instead of just talking about something in theory
and producing tons of paper
you could actually build your product vision and test it in only one week
but without a business plan i don't know how to start?!
why not scribble a first version of your vision?
and then iterate it together with (y)our team?
nut lars, isn't it important to have a plan first?
a bp costs a lot of time and effort
and delivers almost no tangible results
if you really want it to become a reality - why don't start building it?
then bring it to market and test it!
but i've never something like this before!?
for decades we worked the way around...
we focused on research, concepts & strategy because we learned it that way, right?
the good old times... everything was easier!
it's way easier today to develop new products & and services and test them on the market
but don't you need much more time for something like that?!
in fact we're doing all that within the context of an innoweek
but how is it possible? normally you need several months for it?
we focus on the weekly goals and set clear deadlines. in this way we avoid over perfectionism that is otherwise very common.
this means that the money i would normally have spent on workshops and concepts is instead invested directly in the market launch??
and what's even more important:
if it really turns out that the product is not accepted by the market, we will have burned much less money and can either concentrate on an iteration or on the next product idea.
all this in just one week instead of the usual months or years.
it's your choice;-)
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